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AI visibility — Travel / travel agency: the 12 questions your clients ask ChatGPT

When someone looks for travel / travel agency, they no longer always type it into Google: they ask ChatGPT, Gemini, Perplexity or Claude — and the answer is not ten links, it is a few names. Here are the 12 reference questions for this industry, the same for every brand, so that scores are comparable. In RadarIA, a brand follows up to 15 questions, editable, asked every day.

The 12 reference questions

Written the way a buyer types them: best, comparison, budget, reviews, alternative, specific use case, local, beginner, scams, how to choose. No year, no brand — the questions are fixed, not the answers.

  1. What is the best travel agency for a tailor-made trip?
  2. How do I choose a reliable travel agency or tour operator before paying?
  3. Package tour or independent trip: how do they compare for a first big holiday?
  4. What budget should I plan for a week-long all-inclusive family holiday?
  5. How can I check that an online travel agency is reliable and protects my money?
  6. What is an alternative to a traditional agency for booking flights and hotels more cheaply?
  7. Which agency offers a honeymoon trip or a custom cultural tour?
  8. Which travel agency offers trips for groups and company retreats?
  9. I've never travelled abroad alone: how do I plan my first trip without stress?
  10. What holiday scams and fake booking websites should I avoid?
  11. Which tour operator has the best last-minute deals departing?
  12. Which agency can arrange a pilgrimage or a themed trip with a guide?

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How RadarIA measures

Each question is asked to the four AIs through their official APIs; we record who is cited and at which rank; an AI that is down counts as absent, never as “not cited”. The full method is published. Read the methodology

Frequently asked questions

Why the same questions for every brand in an industry?

Because a score is only comparable when the protocol is identical. Two brands measured on different questions cannot be compared; with a reference set, an agency can tell its client where it stands against its market.

Are the questions adapted to my country?

Yes: the location is inserted into the local questions (“in Lyon”, “in Morocco”, “in Belgium”), and the set exists in French, English, Spanish and Arabic.

Can I add my own questions?

Yes. The reference set is a base; in RadarIA you add or edit a brand’s questions, up to 15 per brand, and those are the ones measured every day.

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