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AI visibility — Marketing / SEO / communications agency: the 12 questions your clients ask ChatGPT

When someone looks for marketing / seo / communications agency, they no longer always type it into Google: they ask ChatGPT, Gemini, Perplexity or Claude — and the answer is not ten links, it is a few names. Here are the 12 reference questions for this industry, the same for every brand, so that scores are comparable. In RadarIA, a brand follows up to 15 questions, editable, asked every day.

The 12 reference questions

Written the way a buyer types them: best, comparison, budget, reviews, alternative, specific use case, local, beginner, scams, how to choose. No year, no brand — the questions are fixed, not the answers.

  1. What is the best digital marketing agency for a small business?
  2. How do I choose an SEO or communications agency without getting ripped off?
  3. SEO agency, freelancer or in-house team: how do they compare for growing my visibility?
  4. What monthly budget should I plan for an organic SEO agency?
  5. How can I check the references and reliability of a marketing agency?
  6. What is an alternative to a big agency for managing my social media at lower cost?
  7. Which agency can build a website and launch an online advertising campaign?
  8. Which communications agency specialises in local shops and businesses?
  9. I'm launching my company: where do I start with marketing on a tiny budget?
  10. What SEO agency promises and scams (guaranteed number one ranking) should I avoid?
  11. How can I get my brand recommended by AI assistants and search engines?
  12. Which content and video production agency would you recommend for a startup?

Is a brand in this industry being cited?

Test for free, no account: we ask two AIs live and you see who gets cited.

Test a brand in this industry

How RadarIA measures

Each question is asked to the four AIs through their official APIs; we record who is cited and at which rank; an AI that is down counts as absent, never as “not cited”. The full method is published. Read the methodology

Frequently asked questions

Why the same questions for every brand in an industry?

Because a score is only comparable when the protocol is identical. Two brands measured on different questions cannot be compared; with a reference set, an agency can tell its client where it stands against its market.

Are the questions adapted to my country?

Yes: the location is inserted into the local questions (“in Lyon”, “in Morocco”, “in Belgium”), and the set exists in French, English, Spanish and Arabic.

Can I add my own questions?

Yes. The reference set is a base; in RadarIA you add or edit a brand’s questions, up to 15 per brand, and those are the ones measured every day.

Other industries

Accountant · B2B SaaS software · Construction trades / renovation · Cosmetics / beauty · Dentist / medical practice · Energy / telecom · Fashion e-commerce · Food retail · Garage / automotive · Gym / fitness coach · Hotel / accommodation · Insurance · Lawyer · Mortgage broker · Moving / logistics · Online bank / fintech · Online pharmacy / parapharmacy · Real estate agency · Restaurant · Training / school / bootcamp · Travel / travel agency