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AI visibility — Insurance: the 12 questions your clients ask ChatGPT

When someone looks for insurance, they no longer always type it into Google: they ask ChatGPT, Gemini, Perplexity or Claude — and the answer is not ten links, it is a few names. Here are the 12 reference questions for this industry, the same for every brand, so that scores are comparable. In RadarIA, a brand follows up to 15 questions, editable, asked every day.

The 12 reference questions

Written the way a buyer types them: best, comparison, budget, reviews, alternative, specific use case, local, beginner, scams, how to choose. No year, no brand — the questions are fixed, not the answers.

  1. What is the best car insurance for a young driver?
  2. How do I choose home insurance that fits my property?
  3. Third-party or fully comprehensive car insurance: how do they compare by vehicle age?
  4. What budget should I plan for health insurance for a family of four?
  5. How can I tell if an insurer is reliable and actually pays out claims?
  6. What is an alternative to my current health cover that costs less without losing benefits?
  7. Which professional liability insurance suits a consultant or a tradesperson?
  8. Which insurer offers good mortgage protection insurance?
  9. I'm starting a business: which insurance policies are mandatory for a small company?
  10. What hidden clauses and exclusions should I watch out for in an insurance contract?
  11. Which travel insurance should I take for a long trip with repatriation included?
  12. Which local insurance agency can advise me face to face?

Is a brand in this industry being cited?

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How RadarIA measures

Each question is asked to the four AIs through their official APIs; we record who is cited and at which rank; an AI that is down counts as absent, never as “not cited”. The full method is published. Read the methodology

Frequently asked questions

Why the same questions for every brand in an industry?

Because a score is only comparable when the protocol is identical. Two brands measured on different questions cannot be compared; with a reference set, an agency can tell its client where it stands against its market.

Are the questions adapted to my country?

Yes: the location is inserted into the local questions (“in Lyon”, “in Morocco”, “in Belgium”), and the set exists in French, English, Spanish and Arabic.

Can I add my own questions?

Yes. The reference set is a base; in RadarIA you add or edit a brand’s questions, up to 15 per brand, and those are the ones measured every day.

Other industries

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