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AI visibility — Hotel / accommodation: the 12 questions your clients ask ChatGPT

When someone looks for hotel / accommodation, they no longer always type it into Google: they ask ChatGPT, Gemini, Perplexity or Claude — and the answer is not ten links, it is a few names. Here are the 12 reference questions for this industry, the same for every brand, so that scores are comparable. In RadarIA, a brand follows up to 15 questions, editable, asked every day.

The 12 reference questions

Written the way a buyer types them: best, comparison, budget, reviews, alternative, specific use case, local, beginner, scams, how to choose. No year, no brand — the questions are fixed, not the answers.

  1. What is the best hotel for a romantic weekend getaway?
  2. How do I choose a hotel: which criteria really matter before booking?
  3. Hotel, bed and breakfast or apartment: what works best for a week with kids?
  4. How much should I budget per night for a comfortable hotel?
  5. How can I check that a hotel's online reviews are genuine before I book?
  6. What is a good alternative to a standard hotel for a stay of several weeks?
  7. Which hotel is best for a corporate retreat with meeting rooms and catering?
  8. Which hotels offer good deals for business travellers?
  9. I've never booked a hotel on my own: how do I do it and avoid mistakes?
  10. What hotel booking scams should I watch out for online?
  11. Which hotel allows dogs and includes breakfast in the room rate?
  12. Where can I find a well-located hotel near the train station or airport?

Is a brand in this industry being cited?

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How RadarIA measures

Each question is asked to the four AIs through their official APIs; we record who is cited and at which rank; an AI that is down counts as absent, never as “not cited”. The full method is published. Read the methodology

Frequently asked questions

Why the same questions for every brand in an industry?

Because a score is only comparable when the protocol is identical. Two brands measured on different questions cannot be compared; with a reference set, an agency can tell its client where it stands against its market.

Are the questions adapted to my country?

Yes: the location is inserted into the local questions (“in Lyon”, “in Morocco”, “in Belgium”), and the set exists in French, English, Spanish and Arabic.

Can I add my own questions?

Yes. The reference set is a base; in RadarIA you add or edit a brand’s questions, up to 15 per brand, and those are the ones measured every day.

Other industries

Accountant · B2B SaaS software · Construction trades / renovation · Cosmetics / beauty · Dentist / medical practice · Energy / telecom · Fashion e-commerce · Food retail · Garage / automotive · Gym / fitness coach · Insurance · Lawyer · Marketing / SEO / communications agency · Mortgage broker · Moving / logistics · Online bank / fintech · Online pharmacy / parapharmacy · Real estate agency · Restaurant · Training / school / bootcamp · Travel / travel agency