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AI visibility — Accountant: the 12 questions your clients ask ChatGPT

When someone looks for accountant, they no longer always type it into Google: they ask ChatGPT, Gemini, Perplexity or Claude — and the answer is not ten links, it is a few names. Here are the 12 reference questions for this industry, the same for every brand, so that scores are comparable. In RadarIA, a brand follows up to 15 questions, editable, asked every day.

The 12 reference questions

Written the way a buyer types them: best, comparison, budget, reviews, alternative, specific use case, local, beginner, scams, how to choose. No year, no brand — the questions are fixed, not the answers.

  1. Who is the best accountant for a small business?
  2. How do I choose an accountant when I'm launching my business?
  3. Traditional accountant or online accounting service: what are the differences and which should I pick?
  4. How much does an accountant cost per month for a sole trader or a limited company?
  5. How can I tell if an accounting firm is reliable and responsive before I sign?
  6. What is an alternative to hiring an accountant: doing my books myself with accounting software?
  7. Which accountant can handle payroll and VAT returns for my shop?
  8. Where can I find an accountant specialised in e-commerce or freelancers?
  9. I'm a new freelancer: do I really need an accountant from day one?
  10. What mistakes and scams should I avoid with a cut-price accounting firm?
  11. Which accountant can help me legally reduce my business taxes?
  12. Which accounting firm would take over my bookkeeping mid-year?

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How RadarIA measures

Each question is asked to the four AIs through their official APIs; we record who is cited and at which rank; an AI that is down counts as absent, never as “not cited”. The full method is published. Read the methodology

Frequently asked questions

Why the same questions for every brand in an industry?

Because a score is only comparable when the protocol is identical. Two brands measured on different questions cannot be compared; with a reference set, an agency can tell its client where it stands against its market.

Are the questions adapted to my country?

Yes: the location is inserted into the local questions (“in Lyon”, “in Morocco”, “in Belgium”), and the set exists in French, English, Spanish and Arabic.

Can I add my own questions?

Yes. The reference set is a base; in RadarIA you add or edit a brand’s questions, up to 15 per brand, and those are the ones measured every day.

Other industries

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