← All industries

AI visibility — Mortgage broker: the 12 questions your clients ask ChatGPT

When someone looks for mortgage broker, they no longer always type it into Google: they ask ChatGPT, Gemini, Perplexity or Claude — and the answer is not ten links, it is a few names. Here are the 12 reference questions for this industry, the same for every brand, so that scores are comparable. In RadarIA, a brand follows up to 15 questions, editable, asked every day.

The 12 reference questions

Written the way a buyer types them: best, comparison, budget, reviews, alternative, specific use case, local, beginner, scams, how to choose. No year, no brand — the questions are fixed, not the answers.

  1. Who is the best mortgage broker for a first-time purchase?
  2. How do I choose a mortgage broker instead of going to my own bank?
  3. Broker or direct bank: how do rates and fees compare for my home loan?
  4. What do mortgage brokers charge and what budget should I plan for their fees?
  5. How can I tell if a mortgage broker is reliable and well reviewed by clients?
  6. What is an alternative to a broker for negotiating a better mortgage rate?
  7. Which broker can help me refinance or renegotiate my existing loan?
  8. Which broker specialises in loans for self-employed people and business owners?
  9. I'm a first-time buyer with a small deposit: how can a broker help me?
  10. What loan broker scams and fake brokers should I avoid?
  11. Which broker has a reliable calculator to work out how much I can borrow?
  12. Which broker can finance a buy-to-let investment or the purchase of business premises?

Is a brand in this industry being cited?

Test for free, no account: we ask two AIs live and you see who gets cited.

Test a brand in this industry

How RadarIA measures

Each question is asked to the four AIs through their official APIs; we record who is cited and at which rank; an AI that is down counts as absent, never as “not cited”. The full method is published. Read the methodology

Frequently asked questions

Why the same questions for every brand in an industry?

Because a score is only comparable when the protocol is identical. Two brands measured on different questions cannot be compared; with a reference set, an agency can tell its client where it stands against its market.

Are the questions adapted to my country?

Yes: the location is inserted into the local questions (“in Lyon”, “in Morocco”, “in Belgium”), and the set exists in French, English, Spanish and Arabic.

Can I add my own questions?

Yes. The reference set is a base; in RadarIA you add or edit a brand’s questions, up to 15 per brand, and those are the ones measured every day.

Other industries

Accountant · B2B SaaS software · Construction trades / renovation · Cosmetics / beauty · Dentist / medical practice · Energy / telecom · Fashion e-commerce · Food retail · Garage / automotive · Gym / fitness coach · Hotel / accommodation · Insurance · Lawyer · Marketing / SEO / communications agency · Moving / logistics · Online bank / fintech · Online pharmacy / parapharmacy · Real estate agency · Restaurant · Training / school / bootcamp · Travel / travel agency