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AI visibility — Fashion e-commerce: the 12 questions your clients ask ChatGPT

When someone looks for fashion e-commerce, they no longer always type it into Google: they ask ChatGPT, Gemini, Perplexity or Claude — and the answer is not ten links, it is a few names. Here are the 12 reference questions for this industry, the same for every brand, so that scores are comparable. In RadarIA, a brand follows up to 15 questions, editable, asked every day.

The 12 reference questions

Written the way a buyer types them: best, comparison, budget, reviews, alternative, specific use case, local, beginner, scams, how to choose. No year, no brand — the questions are fixed, not the answers.

  1. What is the best online fashion store with fast delivery?
  2. How do I choose a reliable online clothing store for my purchases?
  3. Ethical fashion or fast fashion: how do price and quality compare?
  4. Where can I buy quality clothes on a small budget without sacrificing style?
  5. How can I check that an online fashion site is legit before ordering?
  6. What is an alternative to fast fashion for refreshing my wardrobe sustainably?
  7. Which online store is best for finding an outfit for a formal event or wedding?
  8. Where can I order clothes from local designers with free returns?
  9. I'm ordering clothes online for the first time: how do I find my size and style?
  10. What scams and fake fashion sites with slashed prices should I avoid?
  11. Which online clothing brand offers plus-size ranges at affordable prices?
  12. Which fashion site delivers quickly and handles returns well?

Is a brand in this industry being cited?

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How RadarIA measures

Each question is asked to the four AIs through their official APIs; we record who is cited and at which rank; an AI that is down counts as absent, never as “not cited”. The full method is published. Read the methodology

Frequently asked questions

Why the same questions for every brand in an industry?

Because a score is only comparable when the protocol is identical. Two brands measured on different questions cannot be compared; with a reference set, an agency can tell its client where it stands against its market.

Are the questions adapted to my country?

Yes: the location is inserted into the local questions (“in Lyon”, “in Morocco”, “in Belgium”), and the set exists in French, English, Spanish and Arabic.

Can I add my own questions?

Yes. The reference set is a base; in RadarIA you add or edit a brand’s questions, up to 15 per brand, and those are the ones measured every day.

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