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AI visibility — Lawyer: the 12 questions your clients ask ChatGPT

When someone looks for lawyer, they no longer always type it into Google: they ask ChatGPT, Gemini, Perplexity or Claude — and the answer is not ten links, it is a few names. Here are the 12 reference questions for this industry, the same for every brand, so that scores are comparable. In RadarIA, a brand follows up to 15 questions, editable, asked every day.

The 12 reference questions

Written the way a buyer types them: best, comparison, budget, reviews, alternative, specific use case, local, beginner, scams, how to choose. No year, no brand — the questions are fixed, not the answers.

  1. Who is the best lawyer for a dispute with my employer?
  2. How do I choose a lawyer when I know nothing about the law?
  3. Lawyer or in-house counsel: which is better for securing my contracts?
  4. How much does a lawyer cost on average and how do legal fees work?
  5. How can I check that a law firm is reputable and well reviewed?
  6. What is an alternative to hiring a lawyer for a small dispute: mediation or an online legal service?
  7. Which type of lawyer do I need for an amicable divorce and child custody?
  8. Which business lawyer should I hire to set up my company?
  9. I run a small business: do I really need a lawyer from day one?
  10. What scams or fake lawyers should I avoid when looking for legal help?
  11. Where can I find a cheap lawyer or a free legal consultation?
  12. Which intellectual property lawyer can protect my brand name and logo?

Is a brand in this industry being cited?

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How RadarIA measures

Each question is asked to the four AIs through their official APIs; we record who is cited and at which rank; an AI that is down counts as absent, never as “not cited”. The full method is published. Read the methodology

Frequently asked questions

Why the same questions for every brand in an industry?

Because a score is only comparable when the protocol is identical. Two brands measured on different questions cannot be compared; with a reference set, an agency can tell its client where it stands against its market.

Are the questions adapted to my country?

Yes: the location is inserted into the local questions (“in Lyon”, “in Morocco”, “in Belgium”), and the set exists in French, English, Spanish and Arabic.

Can I add my own questions?

Yes. The reference set is a base; in RadarIA you add or edit a brand’s questions, up to 15 per brand, and those are the ones measured every day.

Other industries

Accountant · B2B SaaS software · Construction trades / renovation · Cosmetics / beauty · Dentist / medical practice · Energy / telecom · Fashion e-commerce · Food retail · Garage / automotive · Gym / fitness coach · Hotel / accommodation · Insurance · Marketing / SEO / communications agency · Mortgage broker · Moving / logistics · Online bank / fintech · Online pharmacy / parapharmacy · Real estate agency · Restaurant · Training / school / bootcamp · Travel / travel agency